Copywriting — Grant Pardee

Senior Copywriter

I have a passion for injecting playful comedy into my social media copywriting. Below are just a handful of samples. For more, let’s chat.

Sonic the Hedgehog / SEGA of America

Character Bios

It's a little funny: when I was a kid, one of the first things I ever used the internet for was to look up the biographies of my favorite Sonic characters. Flash-forward to 2026 and I was commissioned by SEGA of America to help rewrite the translated official biographies for Sonic the Hedgehog’s wide cast of characters from the video games.

This was more than only a passion project, it was a unique copywriting/copyediting job that required a nuanced understanding of the characters, world, and canon — it also required some finesse and flexibility in finding ways to gently colloquialize the original translations from the Japanese text. The objective was to bring out the personality and tone in ways that felt natural to the reader. Upon being rolled out, the response from fans online has been enthusiastic and positive.

Here are just a few screens of my favorite bios from the 43 in total available at Sega.com/Sonic-The-Hedgehog.

Masters of the Universe / Amazon & MGM Studios

Theatrical Social Campaign

I'm grateful for the opportunity to have provided copywriting and concept ideation throughout the Masters of the Universe theatrical campaign, from establishing the copy bible to concepting memes and all sorts of things in-between. Big thanks to everyone on the Stampede Studios and Amazon MGM teams for letting me play in the sandbox.